The CEO of Rock Blog

The Quest of a Student/Entrepreneur to Add Value in Music and Business

New marketing or old? I choose old…

I choose old style marketing to correct a misunderstanding. Immediately you might be thinking of ads on tv, radio, internet banners, and the tide sticker on nascar automobiles. I am not talking about that.

What I am talking about is the same as what people online talk about; what they call new marketing (conversing on facebook and twitter, telling stories that spread, and blogging). This is really just a more human-type of communication that is easier to do online than it was in the past.

Consider this quote from the book Trust Agents by Chris Brogan and Julien Smith

“All this humanizing is normal; in fact, the only reason we think that it’s crazy is because most of us were born in the brief period where mass media was the only game in town. But remember, that’s only been the case for a few decades; for the rest of the time, people have communicated mostly with other people in small groups…Why we trust people is the same; it’s only the ways we come to be trusted that have been changing, and that’s because communication has been changing.”

My point here is that we are establishing trust by doing the same things we would normally do offline to gain trust among our coworkers, friends, and family. This form of communication is thousands of years old, unlike the “older” (newer in my opinion) marketing of buying ads to blast out a message.

With this in mind, when it comes to building a brand, I choose the older method of communication that has a proven track record for thousands of years over a recent, short glitch in our communication methods.


September 21, 2009 - Posted by | Music Business

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