The CEO of Rock Blog

The Quest of a Student/Entrepreneur to Add Value in Music and Business

Don’t suck

What happened to the music?

I ask this question after hearing “Imma Be” by Black Eyed Peas.

You can talk about the changing industry all you want. You can talk about technology all day (I am guilty on all counts). However, I think one of the biggest reasons 13-17 year olds buy 19% less music in ’08 than they did in ’07 is because the music pushed through top 40 just isn’t good enough.

Now, I don’t mean to pick on the BEP’s (that would be a post too easy to write), but I am saying that bad songs cannot finance the good ones anymore.

If you are 20 years old or younger, you used to buy albums that had 3 really good songs at best. The other 8-11 could have been junk, but you had no other legal way to get those 3 songs you wanted except to pay for those 8-11 bad ones as well.

Since people can hand-pick tracks in any way they want, I am surprised how many mediocre songs are still being released.

When people love 90% or more of your current music, they will buy all of your new material sight unseen. If they only love 10%, you are lucky if a passive listener gives you 30 seconds. If only 10% of your stuff is really good, the chances of that 30 second listen leading to a new fan is around 1 in 48 (assuming 3 minute songs times 8 bad songs).

My point: Release your good stuff to the masses, as it is becoming less financially smart to release bad songs.

Or you could take that 1 in 48 chance.

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October 5, 2009 - Posted by | Music Business | , , ,

2 Comments »

  1. I think you bring u a good point. Now with limewire, i-tunes and the ability to “purchase” or pirate singles it really seems financially unsound to CD. My personal opinion though is that the single should be more of a leitmotif or introduction into the main piece. This idea isn’t new but remains tried and true. Classical music usually follows this pattern.

    Comment by Nolan | October 6, 2009 | Reply

    • Thanks for the comment, Nolan. I have seen this used before on a lot of albums with a basic theme throughout the whole thing. The example that comes to mind fastest is “Declaration Day” by the metal band Iced Earth. It is also prevalent in classical music like you said because there are fewer works (like 4 or 6) performed at a time.

      Comment by D. Allen | October 6, 2009 | Reply


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