Flash is like fireworks. It gets people’s attention with its bright light and its loud bang. It remains in the public consciousness for a little while and then disappears only to be forgotten. People talk about it out of surprise, awe, or disgust, but only for awhile.
One-hit wonders are flashes. A guy kissing another guy on the American music awards is a flash. Getting a vice presidential nomination when you are governor of Alaska is a flash.
Constants, unlike flashes, may not grab you immediately. But when you start to pay attention, you grab onto them, not letting go until they cease to become constant.
Creating great music and performing it well all the time is constant. The google home page is constant. The leader who does what she says she is going to do is constant.
There is one evident weakness with being constant. When building a brand, constancy is repeatedly overlooked by others, and it sometimes requires a small, deliberate bit of flashiness to raise awareness of it.
Think about the flash and constancy going on in your actions. How much is devoted to each?
Maybe you can think of some examples where people are using the two well or very poorly over the long term.
Let me know by commenting.